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To understand why renting your suit or tux online is better, you first have to look at how rental works and has traditionally worked in the store. One of the most iconic menswear legends who has seen the industry shift over time is George Zimmer—the founder of Generation Tux. George is also the founder and former CEO of Men’s Wearhouse. At one point, Men’s Wearhouse had more than 1,200 stores nationwide and outfitted an untold number of weddings here in the U.S.
In those days, the best suit rental option was to go to a store. It wasn’t the best option— it was the only one. Technology hadn’t become what it is today, and online rentals—the best wedding suit rental option—was years from being invented. Meanwhile, the in-store process was painful and held the customer hostage with ridiculous requests and expectations.
First of all, clients were required to travel back and forth to their local Men’s Wearhouse at least three times to be fitted for, receive, and return their formalwear. Sometimes, it even required more visits. It was inconvenient, especially for those planning large-scale events.
The worst system of all was the pickup. Then renters could only pick up garments the day before an event, even if it was a big occasion, like their wedding. Regardless of the situation, renters would have to wait until the last minute for their tuxedo. The result: clients had to travel during busy times and worry if their formalwear would fit properly.
Another sore point seemed to be the groomsmen services—or lack thereof. The groom, with all of his responsibilities already, had to coordinate the schedules. Somehow, the groom was supposed to get the groomsmen to visit the same Men’s Wearhouse location at the same time for a group fitting. If this was successful, they all left with the same polyester blended tux.
As for returning the garments? They were due back the next day. If not, the renter paid a nasty fee, which definitely put a damper on some after-parties over the years.
As you can imagine, this process stressed couples and resulted in terrible customer experiences for families all over the U.S.
In 2013, George, along with a team of dedicated visionaries, decided to shift the focus of suit and tuxedo rental back to the customer. Generation Tux was born, and along with it, a better way to rent. Generation Tux used its industry lessons from years of working with brides and grooms, creating a superior and more modern way of renting suits and tuxedos. Now, rentals are convenient, fashion-forward, and risk-free. Generation Tux is proud to be the best online suit rental around; a title earned indeed.
When developing Generation Tux, George and his team refined an innovative system for allowing stylish gents around the country to create their look, be measured remotely, and receive their ensemble at home long before their event. He also used his extensive formalwear knowledge to offer other valuable services like free wedding-planning tools, party management assistance, and even helpful tuxedo rental tips.
With this innovative new way of renting, clients can enjoy:
Generation Tux is a company of people who understand what it is like to rent from a store—we are here to save your wedding. You deserve the best.
If your future holds a smart tuxedo or suit, start browsing our collection today. You can click around, mix and match some looks, and start feeling inspired about your Big Day duds. We’ll even send you a free set of swatches. Looking good has never been this easy— start building your look, and you’ll see why.
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