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Online vs. Store: Suit & Tuxedo Rental

Why Rent Online?

It’s simple; customers deserve better.

To under­stand why rent­ing your suit or tux online is bet­ter, you first have to look at how rental works and has tra­di­tion­al­ly worked in the store. One of the most icon­ic menswear leg­ends who has seen the indus­try shift over time is George Zimmer—the founder of Gen­er­a­tion Tux. George is also the founder and for­mer CEO of Men’s Wear­house. At one point, Men’s Wear­house had more than 1,200 stores nation­wide and out­fit­ted an untold num­ber of wed­dings here in the U.S. 

In those days, the best suit rental option was to go to a store. It wasn’t the best option— it was the only one. Tech­nol­o­gy hadn’t become what it is today, and online rentals—the best wed­ding suit rental option—was years from being invent­ed. Mean­while, the in-store process was painful and held the cus­tomer hostage with ridicu­lous requests and expec­ta­tions.

First of all, clients were required to trav­el back and forth to their local Men’s Wear­house at least three times to be fit­ted for, receive, and return their for­mal­wear. Some­times, it even required more vis­its. It was incon­ve­nient, espe­cial­ly for those plan­ning large-scale events. 

The worst sys­tem of all was the pick­up. Then renters could only pick up gar­ments the day before an event, even if it was a big occa­sion, like their wed­ding. Regard­less of the sit­u­a­tion, renters would have to wait until the last minute for their tuxe­do. The result: clients had to trav­el dur­ing busy times and wor­ry if their for­mal­wear would fit prop­er­ly.

Anoth­er sore point seemed to be the grooms­men services—or lack there­of. The groom, with all of his respon­si­bil­i­ties already, had to coor­di­nate the sched­ules. Some­how, the groom was sup­posed to get the grooms­men to vis­it the same Men’s Wear­house loca­tion at the same time for a group fit­ting. If this was suc­cess­ful, they all left with the same poly­ester blend­ed tux. 

As for return­ing the gar­ments? They were due back the next day. If not, the renter paid a nasty fee, which def­i­nite­ly put a damper on some after-par­ties over the years.

As you can imag­ine, this process stressed cou­ples and result­ed in ter­ri­ble cus­tomer expe­ri­ences for fam­i­lies all over the U.S.

In 2013, George, along with a team of ded­i­cat­ed vision­ar­ies, decid­ed to shift the focus of suit and tuxe­do rental back to the cus­tomer. Gen­er­a­tion Tux was born, and along with it, a bet­ter way to rent. Gen­er­a­tion Tux used its indus­try lessons from years of work­ing with brides and grooms, cre­at­ing a supe­ri­or and more mod­ern way of rent­ing suits and tuxe­dos. Now, rentals are con­ve­nient, fash­ion-for­ward, and risk-free. Gen­er­a­tion Tux is proud to be the best online suit rental around; a title earned indeed.

When devel­op­ing Gen­er­a­tion Tux, George and his team refined an inno­v­a­tive sys­tem for allow­ing styl­ish gents around the coun­try to cre­ate their look, be mea­sured remote­ly, and receive their ensem­ble at home long before their event. He also used his exten­sive for­mal­wear knowl­edge to offer oth­er valu­able ser­vices like free wed­ding-plan­ning tools, par­ty man­age­ment assis­tance, and even help­ful tuxe­do rental tips.

With this inno­v­a­tive new way of rent­ing, clients can enjoy:

  • Free Home Deliv­ery: Gen­er­a­tion Tux renters do not have to step foot into a store. There’s no store—everything is online. Renters can cre­ate their ensem­bles and even see a ren­der­ing of how it will look all togeth­er. Addi­tion­al­ly, gar­ments arrive right at their door.


  • A Long Rental Peri­od: Save the sur­pris­es for your bach­e­lor par­ty. With Gen­er­a­tion Tux, there’s no need to wor­ry about last-minute mishaps. Unlike those old-fash­ioned rules, you no longer have to wait to pick up your tux or suit the day before the event. It will already have been in your clos­et by then. It will already have been in your clos­et by then. Gen­er­a­tion Tux for­mal­wear always arrives at your home 14 days before any event. In the case of wed­dings, there is even more wig­gle room; grooms get a free 48-hour Home Try-On peri­od a few months in advance.

Start Home Try-On

  • High-Qual­i­ty For­mal­wear: After care­ful con­sid­er­a­tion, George and his team chose a col­lec­tion of more than 20 tuxe­dos and suits. These suits and tuxe­dos are all beau­ti­ful­ly con­struct­ed of light­weight, breath­able meri­no wool and come in both slim and mod­ern fits. There are plen­ty of dif­fer­ent tuxe­do and suit styles to choose between, as well as a broad col­or selec­tion. Once you land on a tuxe­do or suit, you can cus­tomize your ensem­ble with hun­dreds of acces­sories and col­or choic­es to cre­ate a one-of-a-kind look.

Select Col­or Swatch­es

  • A Stress-Free Return Sys­tem: The day after a wed­ding is no time to run errands. After hear­ing a few too many hor­ror sto­ries about hun­gover grooms­men stum­bling into Men’s Wear­house at clos­ing time, or exhaust­ed new hus­bands sleep­ing through their alarms and being charged fees: George thought he’d do a sol­id to every­one involved. That’s why he made the return process for Gen­er­a­tion Tux so simple—every rental comes with a pre­paid return box. What’s more, there’s a three day grace peri­od, so there’s no need to stress about doing any­thing the day after a big event, espe­cial­ly a wed­ding. Par­tic­u­lar­ly YOUR wed­ding.

Gen­er­a­tion Tux is a com­pa­ny of peo­ple who under­stand what it is like to rent from a store—we are here to save your wed­ding. You deserve the best.

Get Inspired

If your future holds a smart tuxe­do or suit, start brows­ing our col­lec­tion today. You can click around, mix and match some looks, and start feel­ing inspired about your Big Day duds. We’ll even send you a free set of swatch­es. Look­ing good has nev­er been this easy— start build­ing your look, and you’ll see why.

Cus­tomize A Look

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